Red Ant named a winner of the IBM Watson Mobile Developer Challenge

We’re very proud to announce that we have been named a winner of the 2014 IBM Watson Mobile Developer Challenge. The first-of-its-kind global competition encouraged developers and entrepreneurs to create consumer and business apps made with IBM's Watson cognitive computing capabilities.

Specifically, our app is the ultimate companion for retail shop floor workers, solving the issues that customers often face with disappointing service from underinformed and undertrained sales staff. Combining the power of Watson with Red Ant’s RetailOS in-store mobility platform, the app enables sales staff to provide a next generation, customised retail experience. It analyses customer demographics, shows purchase histories, provides product information, gives local pricing and shows customer reviews and tech specs to provide customised selling points unique to each customer.

Bringing the power of cognitive computing to brick and mortar retail for the first time, it is the ideal sales trainer to increase both customer satisfaction and sales conversion. It also takes advantage of Watson’s ability to converse with users in human speech, relaying information through text on screen, text-to-speech via an earpiece, and in the future via wearables like Augmented Reality (AR) enabled glasses or smartwatches.

"Red Ant has discovered an innovative way to apply Watson that can deliver demonstrable business benefits," said Steve Gold, vice president, IBM Watson Group. "Their idea, along with many others we received, confirm our belief that putting Watson into the hands of entrepreneurs will make cognitive systems the computing standard of the future."

We will join the Watson Ecosystem Program and work with IBM's recently launched global consulting practice, IBM Interactive Experience, which will provide design consulting and business support from IBM experts to further develop and deploy our app commercially.

The IBM Watson Mobile Developer Challenge is part of the IBM MobileFirst strategy to help businesses of all sizes adopt mobile technology to better engage with customers and extend their businesses to new markets.