IBM Watson Mobile Developer Challenge

As one of just three worldwide winners from hundreds of entries to the IBM Watson Mobile Developer Challenge, Red Ant is currently the only company in the UK using the power of Watson to build the next generation of retail apps.

What is Watson?

Watson represents a first step into cognitive systems, a new era of computing with a billion-dollar investment from IBM. Watson processes information more like a human than a computer—by understanding natural language, generating hypotheses based on evidence and learning as it goes.

Watson’s cognitive computing capabilities of analysing massive amounts of unstructured data can help retailers reinvent their decision-making processes around pricing and purchasing. Today, a retailer using Watson can find insights in the data that might have escaped their notice, rather than relying on gut instinct.

Further, Watson’s unique ability to understand and answer questions in natural language makes it a cost-effective and scalable tool for analysing and responding precisely to social sentiment, such as social interactions, blogs and customer reviews. And like a human being, Watson learns from experience and improves with feedback.

Watson can help draw insights from reams of unstructured information to help deliver a better experience. When a retailer understands its customers’ needs in greater detail, it can offer those customers more personalized and more satisfying experiences, increasing loyalty and conversions.

The Watson Mobile Developer Challenge

The IBM Watson Mobile Developer Challenge is part of the IBM MobileFirst strategy to help businesses of all sizes adopt mobile technology to better engage with customers and extend their businesses to new markets.

The first-of-its-kind global competition, announced by IBM CEO Ginni Rometty at Mobile World Congress, encouraged developers and entrepreneurs to create consumer and business apps made with Watson cognitive computing capabilities. The teams, spanning 18 industries from 43 countries, submitted more than 400 business concepts that demonstrated how cognitive computing innovations can tackle some of the most challenging societal and business problems.

The submissions addressed a wide range of issues, and the winning Watson mobile app concepts represent collaborative efforts among software engineers, data scientists, entrepreneurs and mobile developers who share a vision with IBM for addressing important business challenges by applying cognitive innovations to strengthen decision making, augment knowledge and unleash creative thinking.

“Red Ant has discovered an innovative way to apply Watson that can deliver demonstrable business benefits,” said Steve Gold, vice president, IBM Watson Group. “Their idea, along with many others we received, confirm our belief that putting Watson into the hands of entrepreneurs will make cognitive systems the computing standard of the future.”

We have joined the Watson Ecosystem Program and are working with IBM's recently launched global consulting practice, IBM Interactive Experience, to deliver the next generation of in-store technology.